Different phases of the project life cycle require a flexible approach Essay

Different phases of the project life cycle require a flexible approach in leadership style and skills - Essay Example Whenever we talk about the methods implicated in the project management we in general refer those methods towards the management of people as well as resources. The management of people is the management of workers. Management of people guides us about the roles and duties that a worker can perform in a project for making a project successful. It also guides management what type of staff should reserve for a specific project (Kerzner, 2003). A project manager or leader plays an important role in the success and failure of a project. This paper explains different leadership tactics and qualities during the different life cycle stages of the project. This paper explains the contemporary leadership traits, skills, and behaviors principles, comprising interesting developing views in the changing project life cycle stages, It has placed the gap between extant theory and leadership in technology projects lacks practitioner reflection-in-action, in that existing literature does not prove wh at effective global project managers actually do within the dynamic situational context of multiple competing demands. First of all we will discuss the qualities of a leader, the important point to mention is that: this section will discuss the project’s manger or leader’s project handling qualities, tests and important abilities that he must have in the changing environment. Then next section explains the different qualities and project management styles those are necessary for the project in the each life cycle stages of the project. The last section contains the conclusion and references. Suggested different project management approaches are correct for different stages of project (Kenneth, 1998). This would suggest that different project management styles, and thus different competency profiles and leadership styles for the project manager would be appropriate for different phases of project. Why we emphasis the leadership or its qualities, the

Female, Feminine, Fertility Essay Example | Topics and Well Written Essays - 500 words - 1

Female, Feminine, Fertility - Essay Example In particular, she competes severely with Carla Santini, who was also striving to attain this position. Lola does not manage to beat Carla Santini since Carla Santini is quite clever and convincing. At one point, Lola gives up with the chase, but is later motivated to keep up the fight. She decides to participate in a play for their school where she manages to defeat Carla Santini. Although the two girls had personal differences during the time they were competing for the lead position, they are seen mending their differences by acknowledging each other (Sheldon, 2014). I have, for a long time seen female characters resembling Lola and Carla in that they are determined, brave yet considerate and willing to forgive. Such are the people the society wants whom despite differences in, for example places of work due to competition for a given position, they are willing to work together, relate positively outside jobs and acknowledge each other. Lola is used to show the modern woman whom despite challenges facing her, she should never forget her worth and values. The modern woman should aim high and fight hard to attain her position while remembering that she should maintain positive relationship with other with whom she is battling out with. Competitors need not only be fellow women but could also include men. For instance, there is a stiff battle between men and women with women striving to get their positions in the society. Such female characters would have a positive impact on practically every person. In fact, there is nobody would be harmed by the presence of Lola and Carla in the society. However, men might be harmed by characters like Lola in the society especially due to the determination part of the character. Being determined means that such female characters will never let off the battle with men in striving to

A Tale of Two Cities Character Carton Analysis Essay Example for Free

A Tale of Two Cities Character Carton Analysis Essay In the novel, A Tale of Two Cities, Sydney Carton’s character went through a series of decisions that affected the outcome of the novel. Sydney Carton looks almost looks exactly the same as Charles Darnay, but the main difference, was that Darnay was sober a majority of the time, and he cared and worked for his life. Lucie, the love of Carton’s life, had fallen in love with Darnay. After Carton realized that Lucie would have picked him if he hadn’t been so slavish and drunk a majority of the time, he decided to change. He knew he had already lost Lucie, but he thought that maybe he could still use the rest of his life for the better. His decision to change was not state out right, but the events in the novel, led the reader to the conclusion, that he turned around his life for Lucie. At the beginning of the novel, when Carton is first introduced, he is sitting in the courtroom staring at the ceiling. The author made it seem like Carton did not care what was going on in the courtroom, but later the reader discovers that Carton was listening to the case the entire time. Carton had heard a flaw in the prosecutor’s plan, and he gave a note to Stryver, resulting in an acquittal, which Stryver had received full credit. As the reader continues reading, it is later discovered that Carton is the hand guiding Stryver, while Stryver is just the image. Carton never did anything for himself; because he was too busy helping others. Later in the novel, Carton planned an almost full proof plan to help Charles Darnay. Even though he had made the decision to change, and think out a plan, he never lost the characteristic of putting others before himself. Although he took the place of the Darnay, before his death, he took it for Lucie. As Carton’s character is slowly unfolded throughout the second book, the reader can conclude that Carton dislikes Darnay. Carton dislikes Darnay, because Darnay is the constant reminder to Carton of what he could have been like, if he had not made bad choices in law school and made good choices in general. Whenever Carton came over to the Manette’s home, and was in the presence of Darnay, he was even more quiet then usual. However, when he decided to turn his life around, he buried his hatred for Darnay, and treated him with respect. Even with this decision, carton could not have Lucie, but she accepted him as part of her own family, and he was content with that. At the end of the novel, Carton takes time to plan out a five-step plan to save Darnay, and ends up sacrificing himself for a man he use to hate. Part of Carton’s old personality, was that he always wore his emotions on his sleeve. He thought he was useless and he lacked self-esteem. This was shown throughout the beginning of the book, for he was a drunk resembling his worthless life. He didn’t speak in the conversation unless it was a topic that he truly cared for. Right before his change, he professed his love to Lucie. After his change, he learned to hide his emotions. Although he may not like Darnay, he kept those feelings to himself. He stayed mysterious in Book III, in order for his plan to be successful and his appearance to be surprising. The character, Sydney Carton, was given a second chance as their life was resurrected. Lucie Manette is responsible for the resurrection of Sydney Carton, for she was the inspiration that got Sydney Carton off his feet. Carton twice saves Charles Darnay even though he disliked him. Carton described himself as a wasted creature but Lucy explained that she had faith in him and that he was capable of doing better things. He ended up promising that he would do anything for her, sacrificing his life for Charles Darnay. By hiding his emotions, he was able to carry out a plan without anyone attempting to stop him. Carton strived to become a better person and change his life around because Lucie believed in him. Because of the change in Carton, Darnay’s life is spared and Carton dies with dignity, knowing his life was not a waste.

Sport Psychology Case Study

Sport Psychology Case Study DOING SPORT PSYCHOLOGY1 INTRODUCTION Performing optimally on any level is daunting, but when your next paycheque depends on your performance, it adds a whole new dimension to the stress and challenges faced. By adopting more effective ways and tools to deal with these obstacles, these athletes are able to overcome these challenges and perform at their best. SECTION A – Initial contact with athlete At the beginning of January I walked into the Dojo, ready to start a new year of training, and saw a new face, sweating it out in the cage. Roeloff â€Å"the Wolf† Scheepers, Professional EFC Fighter, had joined our Dojo. Roeloff is 28 years old and has been training in various forms of Martial Arts since he was in primary school. Roeloff relocated to Mossel Bay in December 2013 from Rustenburg, where he trained with Teammendes for about four years. After school he joined the South African Air Force and served in Iraq with the United States Marine Corp from 2005 to 2006. A few years ago he lost his job and had to take on professional fights in order to try make a living. Our Dojo has a lot of students and many different classes running simultaneously, and with him training for EFC 30, and me training and instructing it was quite a while before I had a chance to strike up a conversation with him. I had heard via the grapevine that he had suffered a bad loss last year due to injury, so I used this to strike up a conversation with him one night while he was taking a break. We became fast friends, and often discuss the ups and downs and challenges of fighting professionally. Roeloff had a very hectic training schedule so he was at the Dojo at least 6 days a week, morning and night. I instruct on a Monday and Wednesday, and train Mondays to Thursdays, so I was able to chat to him at least 4 days a week. Our interactions and conversations were very casual, usually before, during and after training. As we trained under the same instructor and in the same Dojo I had plenty of opportunities to observe him training. I was also privileged enough to go to Cape Town to watch him fight at EFC 30 in June. I found Roeloff very open and eager to chat to me about his training and challenges. He is always looking for ways to learn more and improve on his existing techniques and training and was eager to hear if I had any advice for him. One of the biggest challenges faced by professional MMA fighters is the mental aspect of the training. The physical side of fight preparation is brutal, and if you are not mentally strong, the training can easily get the better of you. When training for a fight, cutting weight, incessant sparring, rolling, weight training and cross-fit training can really work a number on you mentally and physically. Roeloff maintains that if you are not mentally prepared and strong enough you will not make it. One of his biggest challenges was the weight cut. Professional fighters get paid per fight, R5000 for a loss and R10000 for a win. If at the weigh in, a fighter does not make weight, his opponent has the choice of whether to fight him or not. If the opponent chooses to continue with the fight, the fighter that did not make weight has to pay his opponent 75% of his fight purse, win or lose. Because of this, some fighters go to extreme measures to cut their weight, and there is such a fine balance between healthy methods that enhance energy and performance, and unhealthy methods that can totally sabotage the fighter. It is also very tough being on such a strict diet while your friends can eat as they please. It takes a huge amount of self-control and discipline to stick to the eating plan, and sometimes Roeloff lacks this self-control when he is not being monitored closely. He also has the tendency to get despondent when he feels he is not performing up to standard. He sets high standa rds for himself, and he trains and fights for his Dojo†¦Ã¢â‚¬ ¦his instructor and fellow students†¦Ã¢â‚¬ ¦.and he does not want to disappoint us. So he puts a lot of pressure on himself. I really enjoyed this stage of the process. Getting to know Roeloff and observing him was very interesting, and I have made another good friend as a result of it. It was very informative and a great learning curve, and allowed me to look at fighting from a different perspective. SECTION B – Literature review I did a search through various literature on enhancing performance by setting goals in order to give Roeloff some advice. Most of the studies that have been done over the years regarding goal setting and performance have been in the industrial context. It is only in the last 20 years or so that studies have been done on the relationship between goal setting and performance in sports and these studies have shown a positive correlation between goal setting and performance in sports. Goal setting is important otherwise the athlete will not know what he is working towards. This can be demotivating in itself. Goal setting theory is based on what Aristotle called â€Å"final causality† (Locke, E.A., 1996). According to Locke (1996) there are internal and external aspects to goals. Internally they are ideas, while externally they refer to the object or condition sought, therefore the idea guides the action to attain the object. In a study conducted with 5 rugby players, Hanton et al (2006) found that goal setting was effective in improving the rugby player’s performance. Smith Ward (2006) found that after Football players had set goals they performed better than they did during their baseline testing. In a study conducted by Weinberg, Bruya, Longino and Jackson (1988) they found that the group of athletes that were given specific goals performed better than the group that was told to â€Å"do their best†. Specific goals facilitate behaviour change more effectively than general non-specific, â€Å"do your best† goals do. By setting specific explicit goals, the athlete knows exactly what is expected of them and what they want to achieve. This is what I believe Roeloff needs in order to deal more effectively with the challenge of trying to cut weight. Goals should also be difficult but not unrealistic. Often for a professional fighter, the amount of weight they have to lose may seem to be impossible. Due to this impossible amount of weight to be cut, the fighter might even start believing it is impossible even before he starts his eating program, causing him to lose motivation before he even starts. This is counterproductive for any athlete trying to achieve a particular goal. It is argued by Locke (1990) that if goals are to difficult and result in failure, the athlete will lose motivation which in turn will lead to a decrease in performance, therefore goals need to be attainable and not too difficult. SECTION C – Intervention After I had gotten to know Roeloff a bit better, I spoke to him about my assignment and studies, and that I would like to observe him and could maybe offer some advice for him to try out. He was very eager for any feedback that could help him in any way. He also feels that I would maybe see things from a different perspective than him or our instructor that could be helpful. As we both spent a lot of time at the Dojo I got plenty of opportunity to observe him while training. We often socialise outside the Dojo, so I got to know him on a personal level. I often found that just by watching and listening, I gleaned a lot of information about how he thinks and feels, and what challenges he faces. One of his biggest issues is rigidly sticking to the eating plan set up by his nutritionist for his required weight cut. Cutting weight is a long hard process that can go on for months. It is easy to lose sight of the reason for the diet, so I suggested to Roeloff that maybe he should focus on his goals and goal setting. According to Locke and Latham (2002), a goal is â€Å"an objective or aim of action defined as attaining a specific standard of proficiency on a task, usually within a specified time limit†. McClements (1982) has made a distinction between different types of goals, namely subjective, general objective and specific goals. Evidence suggests that certain types of goals are more useful in changing behaviour than other types of goals. Studies have also shown that explicit goals are more effective than general ‘do your best’ goals. Roeloff’s subjective goal is to do his best, his general objective goal win his fight and his specific goal was to make a specific weight by a specific date and to win with a knock out. Roeloff’s fight preparation started in earnest about 6-8 months before his scheduled fight. This is a long time to stay focused on your main goal. I suggested to Roeloff that maybe he can set himself smaller, specific, explicit goals that will lead to his main goals. Some sports psychologists (Bell, 1983; Carron, 1984; Gould, 1983; Harris Harris, 1984; O’Block Evans, 1984) emphasise that setting more immediate short-range goals is important. In their meta-analysis Kyllo Landers (1995) showed the superiority of combining short- and long-term goals. Recent research has also revealed that both short- and long-range goals are needed to maintain motivation and performance (Weinberg, Butt Knight, 2001) By setting short-range goals, Roeloff will be able to see immediate improvement and this should enhance his motivation. By setting smaller weight cutting milestones, he will be able to see what he has done so far, and that he has achieved his short-range goal, and motivate him to make the next milestone or goal, and not lose sight of his main goal, making weight at the EFC weight in. My interactions with Roeloff have always been in the form of casual conversations. On one particular Wednesday Roeloff and I had just finished instructing the juniors and were discussing the class when we got on the topic of his upcoming fight. I mentioned that I had been thinking about his biggest obstacle and suggested to him that he set himself smaller goals, which in turn will help him achieve his main goal. Roeloff was very responsive to my suggestions and was eager to try it out. I found it was easy to approach Roeloff with my observations and ideas and he is always open to someone else’s ideas and views. SECTION D – Feedback A few months after giving Roeloff my suggestions he came to me one night and said that he had done a little research of his own about my suggestions. He decided to give it a shot and see what happens. After all, he had nothing to lose. He set himself smaller goals that would ultimately tie in and lead to his long term goal, and while keeping his eye on the main goal, focused mostly on his short-range goals. He found that it worked well for him. He found it easier to stay more focused, and managed to resist more temptation in the process, and sticking to his eating plan more strictly. By doing this, his weight loss was better, and he felt more motivated, and gained a little more self-confidence in his ability to achieve his goals. By being able to stick to his short-range goals, he felt far more positive about achieving his long-range goal. Roeloff said that this is something he will be implementing on a regular basis. It helps him define his goals better and have a clearer picture of what he needs to do in order to achieve what he sets out to do. SECTION E – Overall reflection I have really enjoyed this project and the subject as a whole. I feel that I am very blessed in the fact that I train at Tiger Kai. My head instructor is friends with many professional fighters as well as some of the top trainers in the country, and this has given me the opportunity to get to know so many fine athletes. And I was very blessed to have Roeloff relocate to Tiger Kai and allow me to use him for my project. It was a great experience getting to work with a professional fighter on such a close level, and being given access behind the scenes of an event like EFC and the inner workings of a fighters fight camp. It has been an amazing learning experience and has deepened my interest in Sports Psychology. I have had no illusions about the mental and physical aspects of being a fighter (as I have done martial arts myself for 13 years now), but I now I have a deeper understanding of some of the aspects that are not quite so visible to others around the fighter, and how these can also affect a fighters performance. CONCLUSION There are many factors, both mental and physical, that affect the performance of athletes. An athlete faces many challenges, both physically and mentally, which need to be overcome in order to achieve their goal, which is to be the best at their chosen sport. Sometimes, these challenges may seem insurmountable to some athletes, but with the right type of assistance, these challenges and obstacles can be overcome. REFERENCES Locke, E.A. Latham, G.P. (1990). A theory of Goal Setting and Task Performance. Englewood Cliffs, N.J: Prentice-Hall Hanton, S., Melleliu, S.D. O’Brien, M. (2006). The effects of goal setting on rugby performance: Journal of Applied Behaviour Analysis, 39, 257-261. Smith, S.L. Ward, P. (2006). Behavioural interventions to improve performance in collegiate football. Journal of Applied Behaviour Analysis. 39, 385-391. Weinberg, R.S. (2003). Goal setting in Sport and Exercise: Results, Methodological issues and further directions for Research. Weinberg, R., Bruya, L., Longine. J. Jackson, A. (1988). Effect of Goal proaximity and specificity on endurance performance of primary-grade children. Journal of Sport and Exercise Psychology, 10, 81-91 Williams, J.M. (Ed.). (2009). Applied Sport Psychology: Personal growth to peak performance (6th ed.). New York: McGraw Hill.

The Moon is Down :: essays research papers

Throughout known history the system of democracy seems to be the most just, the most logical and the fairest of all ruling systems. Its ability to adjust to changing times is only one reason for its perseverance. In John Steinbeck’s The Moon is Down, this durability is displayed through the townspeople led by Mayor Orden, under the oppressive heels of their conquerors.   Ã‚  Ã‚  Ã‚  Ã‚  One of the most obvious examples of democracy’s endurance is the resistance displayed by the townspeople against their invaders. The oppression and invasion of the conquerors arouse, instead of crush, the desire in the defeated for freedom. These people, who have lived with the idea of a free rule of democracy, refuse to be chained down under the oppressive rule of the conquerors. It is for this reason that they strike back at their invaders. As said by Mayor Orden to Colonel Lanser of the aggressors, â€Å" ‘The people don’t like to be conquered, sir, and so they will not be. Free men cannot start a war, but once it is started, they can fight on in defeat. Herd men, followers of a leader, cannot do that, and so it is always the herd men who win battles and the free men who win wars.’ † [pp. 185-186] Thus, it is because of their freedom that people believing in the free rule of democracy do not let down and die when conquered, do not accept their being robbed of their rights, and fight against what is unjustly done to them.   Ã‚  Ã‚  Ã‚  Ã‚  The townspeople fight on again, perhaps with even more resolve, after the execution of Alex Morden, instead of their spirits being crushed, as was the intent. The entire purpose of Alex Morden’s public execution was to dissuade potential upstarts, but the result was the exact opposite of what was desired. The public display only empowered the townspeople’s resolve to fight back. To put it in Mayor Orden’s words, â€Å" ‘Our people are invaded, but I don’t think they’re conquered.’ † [p 139] Consequently, these people refuse to be put down, and, when faced with situations like Alex’s death, are not deterred but continue on with strengthened resolve.   Ã‚  Ã‚  Ã‚  Ã‚  While resistance is one aspect of democracy’s endurance, determination is another powerful ability it has, as it is shown in the Anders boys’ escape to Britain for help. Because of their overwhelming desire for freedom, the townspeople were willing to, and did, try anything possible to rebel against their invaders.

The Real Plague :: essays research papers

The Real Plague Although never given permission to kill, by supernatural or natural means, man has reserved for himself the right to kill other men. This self-imposed right has been put into use in our civilizations and countries. Whether train of logic is offered or not, murder is very difficult to justify. As existentialists believe, "honesty with oneself" cannot be compromised in any shape or form. Why, then, does man murder? Perhaps man tries to use the excuse of good intentions to escape the responsibility for his actions. In Camus ¡Ã‚ ¦, The Plague, Jean Tarrou dares to go against the idea of men having the right to kill other men. He represents a small part of the general public, in both the novel and in real life. While most of the character development is based on the direct conflict with the physical pestilence, Tarrou takes on a more powerful type of plague as well as this corporeal epidemic; his goal is not only of combating the plague which physically robs men of life, but t o suppress the plague which ravages men ¡Ã‚ ¦s hearts, specially his own. To start a task force, one needs people. When Rieux and Tarrou converse, they discuss who to put into the task force. Rieux suggests that maybe Jean should consider using some of the prisoners in the jail to work against the plague. After dealing with plague-stricken men all his life, Tarrou rejects this proposal. Tarrou comments, "I loathe men ¡Ã‚ ¦s being condemned to death," (125). Tarrou ¡Ã‚ ¦s reasoning for that not wanting prisoners to be used deviates from the ordinary. While many would object to prisoners being sent out to work because they do not deserve to be set free. Tarrou has different reasons. Because the plague is equal to death, Tarrou would want no part in forcing men to take part in. He wants volunteers, "free men,"(124) to confront death, not impressed individuals. This reveals an important belief of his of man is to confront death, it should be by his own desires and choices, not by something which "fancies it knows everything and the refore claims for itself the right to kill," (131). Many people would believe that the prisoners deserve to die. After all, these men are the worst mankind has to offer, and the world may even be a better place without them. This is the type of rationale one uses to assume he "knows everything.

Parle Project Essay

Parle Products Pvt. Ltd.: A cream colored yellow stripped paper with a cute baby photo containing 10-12 biscuits with the company’s name printed with in Red. Times changed, variety of biscuits did come and go but nothing has changed with these biscuits. Yes, the size of their packing has definitely changed but for the consumer good as these are money saver pack. The Parle name conjures up fond memories across the length and breadth of the country. After all, since 1929, the people of India have been growing up on Parle biscuits and sweets. Initially a small company was set up in the suburbs of Mumbai city to manufacture sweets and toffees. The year was 1929 and the market was dominated by famous international brands that were imported freely. Despite the odds and unequal competition, this company called Parle Products, survived and succeeded by adhering to high quality and improvising from time to time A decade later, in 1939, .Parle products began manufacturing biscuits, in a ddition to sweets and toffees. Having already established a reputation for quality, the Parle brand name grew in strength with this diversification. Parle Glucose and Parle Monaco were the first brands of biscuits to be introduced, which later went on to become leading names for great taste and quality. For around 75 years, Parle have been manufacturing quality biscuits and confectionary products. Over the years Parle has grown to become a multimillion dollar company with many of the products as market leaders in their category. The recent introduction of Hide & Seek chocolate chip biscuits is a product of innovation and caters to a new taste, being India’s first ever chocolate chip biscuits. Apart from the factories in Mumbai and Bangalore Parle also has factories in Bahadurgarh in Haryana and Neemrana in Rajasthan, which are the largest biscuit and confectionery plants in the country. Additionally, Parle Products also has 7 manufacturing units and 51 manufacturing units on contract. All these factories are located at strategic locations, so as to ensure a constant output and easy distribution. Brands An in-depth understanding of the Indian consumer psyche has helped Parle evolve a marketing philosophy that reflects the needs of the Indian masses. With products designed keeping both health and taste in mind, Parle appeals to both health conscious mothers and fun loving kids. The great tradition of taste and nutrition is consistent in every pack on the store shelves, even today. The value-for-money positioning allows people from all classes and age groups to enjoy Parle products to the fullest. Biscuit goodies:| Confectionary:| Parle-G| GolGappa| Krackjack| Classic Mint| Monaco| Lite Mint| Monaco Funion| Kismi| Kreams| Orange Candy| Hide and Seek| Mango Bite| Hide and Seek Milano| Melody| | Poppins| | Eclairs- 50 p| Bourbon| Melody Softe- 1Rs.| | Kismi Bar| Parle Marie| Chox| | Kacha Mango| Milk Shakti| Mazelo| | Imli Bite| | Kismi Gold| Parle 20-20 Cookies| Munch on snacks:| Nimkin| Musst Bites| Parle biscuits: Parle biscuits are linked with factors of power and wisdom providing nutrition and strength. Parle biscuits are indeed much more than a tea- time snack, they are considered by many to be an important part of their daily food. Parle can treat you with a basket of biscuits which are not only satisfying but are also of good and reliable quality. Parle biscuits cater to all tastes from kids to senior citizens. They have found their way into the Indian hearts and homes. Parle G For over 65 years, Parle G has been a part of the lives of every Indian. From the snow capped mountains in the north to the sultry towns in the south, from frenetic cities to laid back villages, Parle G has nourished strengthened and delighted millions. Filled with the goodness of milk and wheat, Parle G is not just a treat for the taste buds, but a source of strength for both body and mind. Tear over a packet of Parle G to experience what has nourished Generations of Indians since last sixty five years, making it truly Hindustan Ki Taakat. Pack Sizes available: 16.5G, 38.5G, 60.5G, 82.5G, 99G, 209G, 313.5G, 418G, 825G 20-20 Rich butter and tempting cashews. An irresistible combination. Parle Twenty-20 cookies. Baked to perfection to deliver the perfect experience of taste and aroma, they melt in your mouth to give you a cookie eating experience unlike one you have ever had before enjoy a feast of crunchy, crispy scrumptious cookies. Pack Sizes available: 75 G, 110 G, 225 G Monaco Share the company of great taste anytime, anywhere with Monaco. A light crispy biscuit sprinkled with salt, Monaco adds a namkeen twist to life’s ordinary moments. Pack Sizes available: 75 G, 120 G, 240 G Hide and Seek The ingredients that go into making this prized cookie are a well-guarded secret. What is is the effect it has on those who eat it. A cookie with a reputation for romance. Indulge in the sinful taste of Milano and everything that follows it. Pack Sizes available: 25 G, 62 G, 100 G, and 200 G Krackjack The original sweet and salty biscuit is one of the most loved biscuits in the country. It’s not just a biscuit, it’s the taste of relationships captured in a biscuit. A little sweet and a little salty crafted in such a delicate and delicious balance, you can never get enough of it. Have it anytime you like with anything you like. Pack Sizes available: 75G, 170G, 240G Parle Confectionaries: Right from candies to toffees, the sweet ‘n’ treat category of the Parle product range is a genuine treat for every snack lover. This category can satisfy one’s taste and at the same time create a desire for more. These confectioneries are a sheer delight to the taste buds and have a universal appeal. Parle Biscuits and confectioneries, continue to spread happiness & joy among people of all ages. Melody Mango Bite Orange Candy Kachcha Mango BiteKismi ToffeeGolgappa Many of the Parle products – biscuits or confectioneries, are market leaders in their category and have won acclaim at the Monde Selection, since 1971. With a 40% share of the total biscuit market and a 15% share of the total confectionary market in India, Parle has grown to become a multi-million dollar company. While to consumers it’s a beacon of faith and trust, competitors look upon Parle as an example of marketing brilliance. Parle G, a premium glucose biscuit is the world’s largest selling biscuit. A factory of these glucose biscuits is situated in Neemrana is producing 7000 metric tonnes every month. A list of premium quality biscuits and confectioneries is produced and distributed across nations. 2. RESEARCH DONE- â€Å"Brand representation of Parle product With Compare to Britannia, ITC in Amravati city† INTRODUCTION The report is an earnest endeavor made to understand the present market scenario in biscuits captured by the Parle and the other competitor brands viz., Britannia, ITC & Other. The researchers were required to see the coverage by Parle Products Pvt. Ltd., and bring out the potential and loyal retailers so that the company could maintain the market leadership in the existing business scenario in the biscuits and the confectionaries. During the course of study the researchers visited around 450 unorganized retail stores and 30 organized retail stores and analyzed all major brands of biscuits available as well as studied the brands, which are most preferred among the retailers. The study encompasses the penetration of the existing Parle products (biscuits and confectionaries). Their motive was to study the working of the distributors in Amravati City market. They have mentioned the problems and the loop holes in the Parle’s distribution system and the promotional tools, which they have found during the course of the study and recommended various corrective measures for it. Their study also comprises the comparative analysis between organized and unorganized retail stores in terms of brand availability with the help of hypothesis testing, Depth of Parle with other competitor, Space sharing by Parle and other competitors, and distributors services given to a retailers with the help of questionnaire. Statement of the Problem: * To analyze the brands of Parle Products in unorganized retail stores: 1. As compared to competitors (ITC, Britannia& other). 2. As compared to organized retail stores. * To analyze Market Depth of Parle Products as compared to competitors (ITC, Britannia& other). * To analyze Space Share of Parle Products as compared to competitors (ITC, Britannia& other). * To analyze Distribution Services of Parle as compared to competitors (ITC, Britannia& other). Objectives of the Study: 1. To find out Parle Coverage in various areas of Amravati City. 2. To check the Brand availability of the company products at different stores. 3. To compare the Brand with its competitive Brands like ITC, Britannia, other in terms of coverage, number of brands available, Market Depth and Space Share. 4. To analyze that which type of biscuits and Confessionary are most preferred in what category of store. It was done by analyzing questioner data. 5. To compare the organized retail stores with unorganized retail stores in terms of brand availability. 6. To analyze Distributor Services with competitors like ITC, Britannia & other. Reference Period: This study is conducted for the period of 45 days starting from 15th of JUNE 2011 to 30th of JULY 2011. PROJECT METHODOLGY: Research Type: EXPLORATORY RESEARCH EXPLANTION: The study was conducted by Parle Products Pvt. Ltd in 6-7 areas of Amravati City mentioned below (source list) for the first time regarding market review and comparative analysis between unorganized and organized retail stores.. Thus it is an exploratory type of research. Sample Design: A sample design is a definite plan for obtaining a sample for a given population. It refers to a techniques or procedure adopted in selecting items for the sample. Sampling: Further, the design that has been adopted for the study of the given topic is CONVENIENT SAMPLING. EXPLANATION: During the course of the study we visited a no. of stores that were scattered all over Amravati City (source list mentioned below). Apart from this we had no written record of the number and names of the stores in the city. It was very difficult to tabulate a record of all the retailers and wholesalers present in the city and then carry out our study, in the short span of time that was allotted. As a result we had to select the retailers according to our convenience. We went to the areas and surveyed all shops that could possibly be approached. The following is the sample design that has been adopted for the study. 1. Population:- Finite(Amravati City) 2. Sampling Unit:- Areas of Amravati City 3. Source list:- Unorganized retail stores (Areas): a. Gadge Nagar b. Yashoda Nagar c. Kour Nagar d. Sai Nagar (Badnera Road, Saturna MIDC Road) e. Raja Peth f. Ram Nagar g. Camp, Chaprasi Pura h. Irwin Chouk Organized retail stores: a. D Mart b. Big Bazar c. Super shopee d. Small mals 4. Sample size:- A total of 470 unorganized retail stores with 10 organized retail stores and 4 Distributors. Tools and techniques for Data Collection: Tools and techniques for: 1. Primary Data: – The researchers collected primary data during the course of research period with the help of the questionnaire that was designed for the storekeepers to collect the information that was required to carry out the research. 2. Secondary Data: – Secondary data was collected from books, articles, Internet and previous research papers that had been conducted by the company representatives and officials. Tools and techniques of Analysis: Simple statistical tools and techniques like average, ratios, pie charts, tables and graphs in addition to hypothesis testing (z-test, for difference between proportions) & factor analysis method are used to analyze the data. Limitations of the Study: 1) The study was conducted in 45 days that is not enough for such a vast topic. 2) It was difficult for the storekeepers to pinpoint the sales of a particular brand in both organized and unorganized retail stores. 3) No proper data was available about the stores in the city. 4) There were not a big number of organized retail stores in Amravati to carry out the research more efficiently. 5) As the nature of research was exploratory so it was difficult to cover each and every retailer. 6) Many retailers don’t express their original perception and views because of biasness. ANALYSIS After Doing the PARLE Products Survey as the researchers analyzed that the best selling branded biscuit company offers its customers with large variety of biscuits (parle-g, krack-jack, 20-20, Monaco, hide and seek etc.), confectionaries (mangobite, melody, poppins). It aims â€Å"TO SERVE PEOPLE AND NATION† The privately owned self financed company provides motivation and confidence to its staff and other related members by providing various facilities and organizing certain events. It has a very open work culture. The atmosphere is so comfortable and relaxed that helps in increasing productivity and efficiency. It lunches and outstation team-building exercises that augment inter-personal relations and mutual understanding. Parle has found its way into the Indian hearts and home. It spreads happiness and joy among the people of all ages. SWOT ANALYSIS OF PARLE PRODUCTS STRENGTH 1. Low price as compared to competitors 2. Sizeable market share in the country. 3. Offers variety of products under its brand. 4. Different sizes of packets are available. 5. An experienced team of sales and marketing executives. 6. Deep and effective coverage 7. Largest distribution system.| WEAKNESS 1. Breakage of biscuits while delivering to retailers 2. No proper replacement system for broken biscuits to retailers 3. Improper and irregular supply. 4. Less share in Premium biscuit market. 5. Dependent on its flagship brand, Parle-G 6. Poor packaging in family pack of glucose biscuits. 7. Lack of schemes for retailers and distributors.| OPPORTUNITY 1. Rising demand for innovative packaging in packaged foods. 2. Retaining loyal retailers or wholesalers. 3. Improving supply system for established brands. 4. Huge scope for some Parle products in medical shops. 5. Information revolution brought about by the television. 6. Good scope for snacks and namkeens, if launched and properly promoted by Parle.| THREAT 1. Highly advertised brands such as Britannia. 2. Ever increasing competition from multinationals and local companies. 3. Increase in sale of cheap local bakery products. 4. Emerging substitutes like wafers, snacks and toast. 5. Margin war among th e major Brands| FINDINGS: After close study of the present market situation prevailing in the areas assigned the researchers, following are the observations. 1. Breakage problem in the Family packs of glucose biscuits is leading to the decline in sales in this category. 2. Schemes, Discounts, offers, coupons etc. are not reaching to the retailers and customers whereas Britannia and ITC on the other hand are doing that. 3. Retailers and even wholesalers is satisfied with the supply system of Parle. 4. It was found that Parle (especially Parle- glucose) is most favored brand and is sold most. Parle biscuits are the retailers and consumers prime choice. 5. Very little range of Parle biscuits were visible in organized retail outlets. 6. Britannia is emerging as Major Competitor in the organized & unorganized retail outlets. RECOMMENDATIONS & SUGGESTIONS: 1. Company should start a program for the loyal retailers and wholesalers to reduce their complaints by providing timely supply and replacement. This will help in increasing their sales. 2. The packaging of Parle Glucose biscuits (1/2 and 1 kilogram packs) must be improved for its better sales. The company should come up with double packaging as people refuse to buy family pack biscuits with loose packaging. 3. Salesmen should be properly dressed and should have good communication skills to effectively promote the new products recently launched, by making sure that the product reaches each and every retailer and also increase the visibility of the products by arranging the product clearly on the shelf or rack and show its prominence. 4. To increase the number of stock keeping units {SKU} available in the retailers store. Each salesman should stress the retailers to keep the maximum SKUs and to maintain these SKUs throughout. With this, the replacement of the damaged and expired biscuits should be prompt and without any hassles, so that retailer can be save d from the loss of the expired and damaged goods. 5. The company should take proper measures that the schemes and offers are not gulped by the middlemen, and that it benefits the retailers and customers. CONCLUSION: After conducting the survey on 470 unorganized retailers, 10 organized retailers and 4 Distributors, the researchers found that there is a bigger market for biscuits and Confessionary in unorganized retail stores if proper supply of goods without breakage is there. It was also concluded that Parle is the first preference of both the customers and retailers (Organized and unorganized both) because of its price and brand image. Brand Parle G dominates the volume-dominated biscuit market. Even in today’s times when multinationals are beefing up their operations and trying to change the dynamics of the market, Parle G’s numbers & Quality position is unchallenged. Its competitors have roped in superstars like King Khan and Sachin Tendulkar, but Parle G has only gone from strength to strength. Brand Parle G is iconic and has evolved over the years. Trust, relevance, affordability are its hallmarks, which have withstood pressures from the hyper-competitive marketplace. The Parle Biscuit brands, such as, Parle-G, Monaco, Krackjack, 20-20, Marie Choice, Hide & Seek and confectionery brands, such as, Melody, Poppins, Mangobite enjoy a strong imagery and appeal amongst consumers across the world. Which has resulted into Parle-G being the â€Å"world’s largest selling biscuit†. The Parle name symbolizes quality, health and great taste. Constantly innovating and catering to new tastes PARLE-G has built its reputation. This can be seen from the success of its new brands such as 20-20, Imli Bite etc. Parle Products Pvt Ltd., is now lagging in services to retailers because of improper supply and distribution in some areas and competitors taking advantage of these points. Appendix: QUESTIONNAIRE Name of the shop: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Name of the shop owner: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Address: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Contact No. : †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. Shop Category: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1. Weather the retailer keeping Biscuit of any company. Parle Britannia ITC Other 2. If not keeping, weather they are interested to keep? Yes No 3. How much Biscuits brand the retailers have? Parle Britannia ITC Other 4. Space share by Biscuits? Parle Britannia ITC Other 5. Glucose Biscuit Depth. Parle-G Tiger Sun fest other 6. Salted Biscuit Depth. Monaco 50-50 Snacky 7. Cookies Biscuit Depth. 20-20 Good Day Sunfest butter cookies 8. Marie Biscuit Depth. Marie Marie Gold Marie Light 9. Cream Biscuit Depth. Hide-n-Seek Bourbun Spacial 10. Chocolate Brand in Shops? i)Perfeti ii)Parle iii)ITC iv)Nastle v)Cadbary vi)Nutrien vii)Others 11. Space share by chocolates. Perfeti Parle ITC Nastle Cadbary 12. Are you satisfied with distributor services? Parle Britannia ITC Other Remark: ________________________________________________ BIBLIOGRAPHY: I. KOTHARI .C.R. Research Methodology, New Delhi New Age International Publishers II. KOTLER PHILIP & KELLER KEVIN LANE ,Marketing Management ,Practice Hall ,New Delhi III. Websites: wikipedia search: (www.wikipedia.com) www.parleproducts.com www.tradeindia.com